It is. It redirects to wordpress from http://www.amazon.com/silk

AWS blog is on Typepad, so I'd say this is a step up for their publishing efforts

http://aws.typepad.com/

2nd this: for a big product rollout, this site URL presence & 'blog design' is so amateurish it feels like a phishing or SEO attack.

The smart people at http://automattic.com/ might take umbrage with your classification of their services.

Not really. Automattic does a great job with Wordpress and keeping services online, no judgment of them.

For a company as large and successful as Amazon to launch a product on a default blog template under their ___domain? That's like launching a product on Blogspot, with that 'circles and dots' theme or whatever: it looks unprofessional.

Agreed, at first I just chalked it up to this be a "rogue" blog by some members of the team, but this page is the only "official" page I can find on the product. The favicon is even Wordpress...

Edit: this is a more branded description: [Amazon Help](http://www.amazon.com/gp/help/customer/display.html//ref=amb...). No video though.

Amazon is on probably on WordPress because a lot of other high profile/high traffic blogs are hosted there as well.

Except Amazon's CDN and hosting resources dwarfs wordpress.com

I mean they aren't even using an amazon subdomain or their own ___domain - it all looks like an afterthought someone had this week "oh yeah we should have a blog, where can I set one up in a few minutes".

Their CDN and hosting resources may dwarf WordPress.com, but WordPress.com's main competency is keeping high-traffic blogs up and running nicely. There's no reason for Amazon to move into the blog hosting business, especially when you can get a custom ___domain and design on WP.com.