What the EU wants is to permit for adequate privacy regulations so that American businesses can operate with the necessary privacy guarantees without breaking the law.
The USA would not accept their American companies to become subject to European subpoenas and courts, but does enforce these requirements when the situation is reversed. Obviously the EU doesn't like that.
Nobody wants American companies to break the law, the EU just wants American law to be better. America disagrees, and there's nothing wrong with that, but that obviously has an impact on the economic viability of the European market for American companies.
The USA would not accept their American companies to become subject to European subpoenas and courts, but does enforce these requirements when the situation is reversed. Obviously the EU doesn't like that.
Nobody wants American companies to break the law, the EU just wants American law to be better. America disagrees, and there's nothing wrong with that, but that obviously has an impact on the economic viability of the European market for American companies.