I can actually relate to this, especially when personalization is applied in search.
However our stats and a\b test results show that personalization improves overall store conversion, ctr and other important metrics in ecommerce. And seeing how it's applied everywhere now (you social netwroks, ads, etc), the majority of users are engaging better with it.
Some sites opt to include a 'disable personalization' option, that might do the trick for some of the users
> However our [...] results show that personalization improves overall store conversion ...
So many questions of the form "this thing annoys me, how do I fix it" are answered by "These other people are making money annoying you, and they like it."
However our stats and a\b test results show that personalization improves overall store conversion, ctr and other important metrics in ecommerce. And seeing how it's applied everywhere now (you social netwroks, ads, etc), the majority of users are engaging better with it.
Some sites opt to include a 'disable personalization' option, that might do the trick for some of the users