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$100 is a 40% price increase.

Think about how people buy chocolate. Sure, for $4 you can get a good chocolate bar that's quality, sources sustainable goods, is fair trade, etc. But you can also get a chocolate bar that tastes decent for $1-$2. The "good chocolate bar" is only $2 more, but people are just looking for some chocolate.

not to mention, the pixy flies itself and controls itself which removes effort + a learning curve and that has value.




People are saving $100 to waste $240 on a piece of plastic which will be amusing for a week or two, get boring because the image quality and battery suck, and then it goes to a landfill.




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