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They focused on something obvious: influencer videos are filmed by someone else. What if you didn’t need someone else?

Most drones are aimed at people who want to fly something. This is for people who want to be filmed. Totally different UX and priorities.




> influencer videos are filmed by someone else. What if you didn’t need someone else?

This is a solved problem though.. in much higher spec (and not that much more expensive).

Suppose you're an influencer I guess you can shell out a few hundred more for a proper drone.

> Most drones are aimed at people who want to fly something

Also if you're talking about the largest drone maker on the market (DJI, >50% market share). This is not true, they are literally flying cameras, the whole point of those drones are to take pictures and videos.

They don't stick a 4K resolution camera, 3D gimbal stabilization on a 250g drone because customer wanted to 'fly something'. They do it because it is used to make footage (I own one).


> I guess you can shell out a few hundred more for a proper drone.

But who flies it?

> They do it because it is used to make footage (I own one).

But doesn’t that involve you flying the drone to make footage by looking at something else?

What’s interesting about this Snap drone is that it’s pitched as something that will just stare at you so you can make fancy selfies. I could be missing it, but I don’t think this is how most drones market themselves.


> But who flies it?

It does follow mode, follows you automatically, even in a circle if you wanted it to.

Also this mode is not exactly new.. Almost all DJI drones have it, also, the drone would avoid obstacles if it detects anything while following.




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