Europe has strong data protection laws that the US does not have, so it is entirely apt to say that it is Europe vs Facebook. Could you say that it is Max vs Facebook, yes, you'd be just as right, however these rights affect every single person in Europe that is browsing the internet and comes across a site with a Facebook like button.

Yep, I am, and it's somewhat disturbing. But I suppose it's a bit catchier than "European Union's Privacy Regulations vs Facebook".

I find it funny and a little sad that a single US corp is being pitted against an entire continent. We've all known some corps and individuals have had more wealth than entire countries but this is something different. Eventually I think we'll see the EU become more and more like the Federal US.