Ya know... I'm reminded that the only other industry that uses terms like 'users' and 'hooked' is drugs.

When did software and computing become drug dealing?

That’s an old trope, but it’s not really true. My TV has a user guide, so does my fridge, my brush cutter and my soldering iron. And, while I wouldn’t say that “hooked” is a term used widely across the whole software industry - though obviously in this context it’s more common - nevertheless, it’s hardly a term we share exclusively with drug consumption.

In fact, without thinking about it much, I think the nearest similar industry may possibly be day-time TV.

If you ask me, it's when smartphones started outnumbering PCs. There is almost no software freedom on smartphones.

Hook/hooked aren't limited to drugs and software. Books, shows, songs, news articles, etc. all have hooks. They just don't use the term user because the mode of interaction is different.