Honestly, the gameplay looks like a slightly-polished Diablo 3. It isn't that exciting to me. What's more-interesting to me, though, is your comment about people discovering a path to get a normal experience. Diablo 3 was reworked a year after release to move to that model, and honestly it's a very fun game. They dropped the auction house stuff, tuned gear drops to help you find your own kit, and added rifts and bounty stuff. It's still a very fun weekend experience. I think you're right about mobile pricing. That said, with Apple's recent campaign promising to replace computers with iPads, it's possible we are in for a shift.