The specs were non-obvious, but the description doesn't make it sound much more capable than the Ethernet version of the Raspberry Pi (which will cost 2/3 less)...
This has a TI AM3358 sporting a Cortex-A8 and SGX 530, Raspberry Pi has a Broadcom BCM2835 sporting an ARM11 and Broadcom GPU. There's obviously more differences as well, but the better ARM CPU alone could be worth it depending on your purpose (I believe this is the cheapest board featuring a Cortex-A8 thus far)