Why, exactly, is it more "entitled" to expect fights to be taken out of public than for those fighting to expect the people they're disturbing to grant them the privacy they have obviously chosen not to care about?
Because your 10 minutes of comfort is probably less important than the fact that a marriage might be falling apparent.
I understand if they were arguing whether to get #1 combo or #2 combo, then probably 10 minutes of your quiet eating comfort is a lot more important. If a marriage is on the verge of collapse, your 10 minutes of quiet comfort @ Burger Kind don't mean much.
You are trying to apply hard rules "yelling in public is always wrong and internet-wide shame and publicity seems to be a decent punishment" to social situations.
What if they just found out their friend was killed in an accident, or the women was pregnant and her water started breaking.
There could be crying, yelling and a lot ruckus probably. It would most definitely prevent you from quietly enjoying your whopper. So the obvious response is to twit _everything_ in hopes of teaching them a lesson?