What is the subset of these services that are (1) competitively defensible and (2) viable?
To be defensible, a major label should hold a significant competitive advantage in providing the service.
For instance, distribution and sales has been locked up by major labels for a long time because they have the infrastructure and relationships to strike deals with major retailers.
But direct-to-fan isn't defensible and websites aren't defensible.
To be viable, the service should matter 5-10 years from now.
For instance, video promotion is likely to be relevant for many years; it's expensive to produce an excellent music video and channels like Youtube mean they continue to matter.
Terrestrial and satellite radio promotion on the other hand is going to be irrelevant in 5 years.
To be defensible, a major label should hold a significant competitive advantage in providing the service.
For instance, distribution and sales has been locked up by major labels for a long time because they have the infrastructure and relationships to strike deals with major retailers.
But direct-to-fan isn't defensible and websites aren't defensible.
To be viable, the service should matter 5-10 years from now.
For instance, video promotion is likely to be relevant for many years; it's expensive to produce an excellent music video and channels like Youtube mean they continue to matter.
Terrestrial and satellite radio promotion on the other hand is going to be irrelevant in 5 years.