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The labels still have one very vital function - marketing. While it's true there are great musicians out there who are also marketing geniuses, most of them aren't. There is always going to be a number of people involved in helping a musician's career. You can call that group whatever you want. Right now it's called a "label".



I'm not suggesting that Steve Albini is suddenly going to become a merchandising genius, only that Warner Music can't monopolize music marketing talent. Small firms will have a hard time getting a foothold in retail music, but as retail music starts to matter less, more small firms will enter the market to start bidding down the price of "marketing" and "promotion".


Yeah, that I agree with.




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