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Sorry, but TikTok is not modern-day Geocities, not even a bit. The operative word is "City": Geocities let you browse individual "neighborhoods" of websites at your leisure. It stayed out of the way, giving you the satisfaction of discovering little weird nooks and crannies on your own time, just as you would by traveling to a real city. Website makers also weren't trying to go viral and be invited on to the Jimmy Kimmel show.

There is nothing organic about TikTok. You have to wade through a deluge of formulaic dance videos set to repetitive music clips for about an hour before the all-powerful algorithm determines that maybe you're not interested in that.

For a platform that probably has billions of videos (Geocities never did), discoverability outside of the algorithm is impossible, because the search functionality sucks.




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