At the same time, you can imagine that SimulaVR wants to assert "we are not proof META isn't a monopoly". Further, they probably don't want to provide key market information that could aid an aggressive monopolist from leveraging their way into SimulaVR's space.

Simula may not want to hurt meta (a competitor) when that competitor is burning billions in cash to prop up a VR market. They may benefit from a growing consumer awareness and UX research.

What they may or may not desire is less relevant in the face of what external bodies compel them to do