What are you talking about? If you bothered to search for it and go to the shop, you'd see there is not only a sign, but a huge fucking window with several signs helpfully telling you what the shop offers and even going so far as telling you when you might not want find the shop useful.

There's even a huge sign with only 12 words pithily explaining what the shop has inside.

https://github.com/BurntSushi/ripgrep