That’s really more of a business development question, and I’m truthfully much better at writing copy than running my business. Also, I’m unusual in that I get all my clients through word of mouth.

I stand out from the competition because I have technical writing skills most of them don’t have, and I’ve maintained a stable workload by developing a reputation for high quality, fast turn times, never missing deadlines or typos, and being easy to work with.

My suggestion to someone just starting out is to pump out content of the type you want to sell. Publish it on your social networks under your own name and ask your friends and colleagues to read/ share it.

Edit: BTW, if you want a quick, practical piece of advice: proofread with text to speech. Read along in your head as it reads your work. Some of the Google and Microsoft voice models are very lifelike and they help you catch instances where your brain is autocorrecting an error (which will happen).

Thank you so much, that's super helpful advice!!