If you have a balance of $1, wouldn’t you be counted as an active user ?
It sounds to me that an active user is someone with funds or that interacted with the app/website while logged in. I’m not sure the second category made much sense to begin with (unless you wanted to inflate the numbers during a bull run)
This is a contrarian response. Funding $1 would require me to visit the website so I would have been a MAU without even funding. Conversely, funding without visiting the website requires real effort.
No metric is perfect nor stands alone. What does it mean in context to RH, FB, Apple? The value of a MAU is relative. The key is it's well defined, stable and trackable over time. Assigning value is up to diligence at that point.
You may have funded the account last year and did nothing with it. My understanding is you would still count as an MAU even if you didn’t interact with RH.
It starts out with "A user need _not_ satisfy". They're saying funding has nothing to do with MAU. The language is pretty clear - "while logged into their account, at any point during the relevant month".
If you don't like it, I get it, but you've offered nothing than "I say they're shady!"
If you have a balance of $1, wouldn’t you be counted as an active user ?
It sounds to me that an active user is someone with funds or that interacted with the app/website while logged in. I’m not sure the second category made much sense to begin with (unless you wanted to inflate the numbers during a bull run)