Devil’s advocate: the buyer and operator of the trucks may not care what the driver thinks. Most of these complaints don’t seem to hit at the truck’s profitability for its target market.
As a counterpoint, check out the review of the Amazon truck by Rivian by a delivery worker, that was posted here on HN just this week. It turned out being a good experience for the driver. If UX issues are big enough that they can potentially affect productivity, then corp headquarters will care.
Pretty much, yes? I mean, EV trucks are going to start out limited to fixed routes with known charging facilities. They require more expensive capital outlay and have probably-cheaper-but-very-different maintenance regimes that will benefit from commonality more than "just another diesel tractor" would.
So I'd say yes: absolutely sell to the fleet market first. Individual truck owners will come along (likely from the used market) as the facilities evolve.
That's a weird position to advocate from. I mean, it's the traditional soul-sucking capitalist position: who cares about the user as long as it makes money?