Not to digress but substack bas gotten quite annoying on mobile. Have to scroll through so much irrelevant BS to just get to the article, what the hell.
I think this was done by the author to create engagement with their blog.
I'm not sure if there is a against this, but it feels kinda against the spirit of posting a title like this when it seems like the goal of the linked page is 20% to communicate the topic of the headline and 80% to drive you to other topics they have been posting about.