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I agree that the “It looks like you’ve…” informal-chatty style is terrible. It’s hilarious that they describe it as “straightforward and direct”. It should rather be something short and matter-of-fact like “Hard fall detected.”



The tone of "Hard fall detected" is good if you're developing a product where precision and accuracy matters most such as in the military or in some high stake business situations. But the Apple Watch is a consumer product.

Also, the watch did not detect a hard fall. It merely saw signals that suggests it could be a fall.

So "It looks like you've" is more accurate and friendly to consumers..




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