Sorry, what? Do you expect that no company can think about what to write before they post it, or that any post about anything internal must cover all internal issues? Posts must be either all roses or a no-thought laundry list of everything bad?
> Do you expect that no company can think about what to write before they post it...
I guess, you and GP are in agreement for the strategic part of the argument at least, if not the genuine part of it.
As someone who's been active on Fly's community forums for close to 18 months now, I think Fly employs some of the most genuine and helpful engs you'll see, so I'll give them the benefit of the doubt.
Of course not. The point is that the reader should recognize corporate communication for what it is: fundamentally self-serving. Corporate communication should therefore be met with thoughtful skepticism, and not with naivety or cynicism.
There is a world of difference between the tone and content of that Fly post and the tone and content that most people expect from cover-your-ass corporate blog posts.
Sure, both are examples of "self-serving corporate communication" - but it's clear that the way Fly communicate here is more valuable and trustworthy than so many other examples of this kind of thing handled poorly.
