If every company can make a lot more money by screwing over consumers then every company will do it. Sometimes it will always be more profitable to refuse to give consumers what they're asking for than it would be to make a better product that everyone is happy to pay for no matter how much market share it might gain them.

Companies exist only for themselves and for making money, and not for serving the people or making the communities they operate in better. They will happily hurt people and destroy the environment to get even just a little bit more wealth.

We grant them the privilege of existing as legal entities though, so maybe we should start demanding they start doing more for us in order to keep or attain that privilege.