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“In theory, theory and practice are the same. In practice, they are not.”

- Benjamin Brewster, https://quoteinvestigator.com/2018/04/14/theory/

I'm a normal enough person and so I can get good at most things. But, it'll take a few tries to get good at it. Riding a bike, swimming, SATs, etc. The first time I rode a bike was a disaster. I hurt myself and fell off. But I got back on and built up my bike balancing skills and, well, now I can ride a bike without falling off.

Soft skills, like managing people, are just like that. Another skillset to build, with practice, just like in an RPG. But one thing that I've never had to do before is find a successor to own my business. It's just not a muscle I've ever used. Nor, I bet, have many other people. So when Mark Fletcher, who seems like he's held this since before the Yahoo times, decides he's had enough and wants to retire, is he going to have a well practiced "find a successor" muscle? or is he going to fall off the bike, disastrously? Because the other thing about riding a bike is that you can read all the books, listen to all the podcasts about it, but that all pales in comparison to actually riding a bike and practicing.

You know who does have experience with replacing people like they're cogs in a machine though and nominating successor? Giant machines aka Google in this context.

So to each their own. I'm going to bet on dogfood keeping the dog alive until the owner decides it doesn't love the dog called Google Groups any more. I'm still very sad about Google Reader being put out to pasture and more recently Stadia, but lovable the German Shepard of a dog that is Search won't stop getting love from it's owner Alphabet and neither will Keep.




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