> The people who do the marketing, HR, or "run socials" tend to be from the demographic that over values safe corporate speak
I don't think their behavior comes from demographics, but from the incentive structure in these positions.
Press releases are more often defensive than offensive, so the staff who write these face far more risk than reward. This incentivizes them to avert risk and play safe.
That's a good point. Even if the marketing/copywriters dream of their own "Great American novel" or are legitimately talented communicators, in reality it's a pay checks that 100% values safety and checking boxes over ability.
I don't think their behavior comes from demographics, but from the incentive structure in these positions.
Press releases are more often defensive than offensive, so the staff who write these face far more risk than reward. This incentivizes them to avert risk and play safe.