Everyone is commenting on the "no evil" thing, so I want to give my take on that.
Yes, companies are large entities that maximize shareholder profit and therefore talking about "good companies" or "bad companies" is meaningless. But I always understood the "no evil" slogan to be accepting of that. To me, "do no evil" was the mentality that no matter how corporate the company may become, the humans who are part of it wont let anything blatantly horrible happen. The company might become a giant corporate machine, but the human cogs will always retain enough power to stop horrible mistakes.
Increasingly, I'm starting to believe that every company mutates into the same corporate mass given enough time. Pick a large corporation with dirty business practices. If you look far back enough in history, it was probably a wonderful place to work with great work ethics.
Yes, companies are large entities that maximize shareholder profit and therefore talking about "good companies" or "bad companies" is meaningless. But I always understood the "no evil" slogan to be accepting of that. To me, "do no evil" was the mentality that no matter how corporate the company may become, the humans who are part of it wont let anything blatantly horrible happen. The company might become a giant corporate machine, but the human cogs will always retain enough power to stop horrible mistakes.
Increasingly, I'm starting to believe that every company mutates into the same corporate mass given enough time. Pick a large corporation with dirty business practices. If you look far back enough in history, it was probably a wonderful place to work with great work ethics.