ChatGPT harkens back to the playful and exploratory experience jumping on the early Internet of the 1990s. They have something great, and I just sincerely hope they find a monetization scheme that does not devolve into the pile of degenerate IQ-melting garbage like Google/Facebook/TikTok.
I sincerely hope they fail to monetize it at all and go bankrupt, though that certainly won't happen. What we have here is a tool which can 10x productivity, into which the world will willingly pour all their data, and it's entirely closed source and run by Microsoft. This is a pants-on-fire existential threat to the precarious situation we currently have where it's possible - barely - to do actual commercial work on computers you entirely control.
Traditional Search, as we knew it, is dead.