Ah, the subtle aspect you're missing: it is the corporations that created and promote the environment in which the kids abuse one another. It's similar to creating a large park, and then not policing the situation when bullies take over the park, and probably also accepting payments of some kind from the bullies for their extraordinary access to the corporation's "park for people and kids".
But then the bullies park will let you kid in for free and then charge an adult fee for you to retrieve them or supervise them. They still make money either way, so the problem will still exist - an attractive park built for kids which disregards safety.