Jon Bois is a genius, and this is the main example I return to when tempted to think that hypermedia is just a gimmick. It takes a special type of creativity to not just make it feel "tacked on." Perhaps the light jazz and dated look of the google maps visuals just meld well with the nostalgia evoked by the content of the story. The text alone would probably work as a good scifi short, but the additional material makes it so much more dramatic.