That’s all cool. And then I go to a supermarket to buy an eco-friendly toothbrush and the cheapest one will cost twice as the best plastic-made. And I vote with my wallet and my perception of what is good for the longevity of my teeth.
Turn around and you’ll notice the same pattern in packaging of candies and biscuits, water and milk bottles, pretty much everything. There will be products packaged or made of non-plastic of some sort but they will be in the minority, niche and more expensive.
While plastic and other non-recyclable materials are more favorable from the economic and regulatory perspective any type of “eco-friendly” material and production cycle will be losing this race.
Kudos to Apple though for setting up their own standards and continuously raising the bar!
Turn around and you’ll notice the same pattern in packaging of candies and biscuits, water and milk bottles, pretty much everything. There will be products packaged or made of non-plastic of some sort but they will be in the minority, niche and more expensive.
While plastic and other non-recyclable materials are more favorable from the economic and regulatory perspective any type of “eco-friendly” material and production cycle will be losing this race.
Kudos to Apple though for setting up their own standards and continuously raising the bar!