So that's the genesis of it, but it's much worse: lazy, unprofessional marketing parrots.
80% of people in Marketing have no idea how to Market.
They just know how to 'do marketing things'.
This took me years to figure out, but there are actually few people who rigorously follow good, established marketing concepts, mostly they just 'make copy' 'make web sites' 'do campaigns' and efforts are often judged aesthetically, or by vanity metrics.
Also, we should admit, we've never had so much selection and perhaps most importantly, we've never lived among such abstract concepts.
You've never been confused at the 'Drill Maker' site. Even if they did talk about 'holes' - that would not matter.
Software is intangible, especially for 'newer' things.
But yes, it's unbelievably problematic, and deeply annoying.
Agency people are usually 'creative' - that's not what makes good marketing.
Rules of brand are: clarity, consistency, authenticity. While branding is only one part of it 'clarity' can be applied everywhere.
I'm looking at data.ai aka app annie right now and I want to wrangle he marketing team it's ridiculous to try to fathom what all their dumb products do - they only use abstractions.
Literally 5 products that 'increase ROI and help you meet OKRs' or whatever, my god man What the F is it, and what does it do? is the question at hand here.
Admittedly, it's not always so easy but focus should be on that.
80% of people in Marketing have no idea how to Market.
They just know how to 'do marketing things'.
This took me years to figure out, but there are actually few people who rigorously follow good, established marketing concepts, mostly they just 'make copy' 'make web sites' 'do campaigns' and efforts are often judged aesthetically, or by vanity metrics.
Also, we should admit, we've never had so much selection and perhaps most importantly, we've never lived among such abstract concepts.
You've never been confused at the 'Drill Maker' site. Even if they did talk about 'holes' - that would not matter.
Software is intangible, especially for 'newer' things.
But yes, it's unbelievably problematic, and deeply annoying.
It's a daily sea of confusion.