I don't think they're betting on anything. They know they make somethings that no one else in the world does.
Are there designer microphones like this made by other companies anywhere else in the world? No. They have no real competitors despite making technologies you can easily purchase elsewhere.
> Are there designer microphones like this made by other companies anywhere else in the world? No.
You have apparently missed out on over 100 years of designer microphones built by companies exactly like this. The design of their mic is an apparent homage to old Neumann and Rode designs. Besides them, AKG, Beyerdynamics, Oktava, Electro Voice, Behringer, Buchla and dozens of smaller design shops have been doing this for decades. It's like claiming that "nobody else was making colorful hipster synths" before the OP-1 came out.
Are there designer microphones like this made by other companies anywhere else in the world? No. They have no real competitors despite making technologies you can easily purchase elsewhere.