Why wouldn't AMD throw a few million at this? Worst case they lose a small amount of money, but best case they finally get good software for their hardware.
The past decade or so, they haven't been able to create any good software for their hardware. They made small improvements but the competition, Nvidia, has also made improvements to their already good software.
It too the point where their software is the reason why most people/companies don't use their products. Their drivers for their customer products are just as bad.
They are very competitive in hardware, but Nvidia dominates them at software which make companies buy Nvidia. No one wants to deal with the pain of AMD software.
AMD is a better company to work with than Nvidia, but it not worth it when it comes to dealing with their software lol.
AMD can't be bothered. They've had literally years to fix the SW issue that allows Nvidia to stomp them in the space quarter after quarter with no fix in sight.
You know, I agree with you in a way. There are plenty of clueless teams that will produce broken software for years. I’ve been working since the early nineties and I’ve seen just incredible garbage and especially vendors who can’t stop themselves from just producing pathological orgs that produce bad software.
Look, the reality of software is that it’s actually dozens of markets, from random bloated web crap to building safety-focused critical systems. Each of those areas values different skills and has different knowledge.
But I can attest that AMDs problems - and for that matter, Intel’s since I am familiar with both - is that the companies see software outside of a very few niches as an afterthought and relatively a cost of doing business rather than a value.
It should in fact amaze you that Nvidia has pulled off being dominant. Jensen is pretty well known to have relatively poor understanding of software and Nvidia for a long time had a reputation exactly as I describe in one of my other comments. But Nvidia stock appreciation made it possible for them to become an attractive destination despite their core corporate mentality and accidentally created a company that ended up with a strong software culture.
AMD could solve this problem tomorrow with the right level of investment and a willingness to bulldoze from above the corporate politics that prevent them from having a markwt-leading software team.
Yes, it is hard. I have worked in companies like that before. I am not just saying “hey, go hire some rockstar coders” because that answer is ALWAYS bullshit. Software people are especially prone to thinking that’s the answer and that isn’t what I am saying.
But there are ways for companies in their situation to structure things to make it work out. The specifics are not appropriate for a public forum as it would identify a number of former employers who were successful in fixing their issues.
They tried at some point. Like another commenter pointed out elsewhere HW people just don't care about SW. They think HW is superior and SW is the joke. I don't think much of the culture has changed.
A lot of their understanding = workaround the HW, make it work, etc.
The cutting edge for graphics is all raytracing, and Nvidia still dominates. DLSS3, pathtracing, etc, these are for 'graphics', but heavily dependent on AI post processing, so Nvidia still rules.
So in the gaming market, Nvidia still commands a huge premium. No AMD card can play Cyberpunk on overdrive 4k.
> The cutting edge for graphics is all raytracing, and Nvidia still dominates. DLSS3, pathtracing, etc, these are for 'graphics', but heavily dependent on AI post processing, so Nvidia still rules.
IMHO, unless you have a $1000+ GPU, RayTracing is still not worth the performance hit. I prefer playing at 100+ FPS with RayTracing off, than turning it on and have my frame rate cut in half.
The past decade or so, they haven't been able to create any good software for their hardware. They made small improvements but the competition, Nvidia, has also made improvements to their already good software.
It too the point where their software is the reason why most people/companies don't use their products. Their drivers for their customer products are just as bad.
They are very competitive in hardware, but Nvidia dominates them at software which make companies buy Nvidia. No one wants to deal with the pain of AMD software.
AMD is a better company to work with than Nvidia, but it not worth it when it comes to dealing with their software lol.