I am really interested in your project. I am working on an service where I think analytics will have a big benefit to my customers. I am struggling with rolling my own or using a 3rd party service. Both have pros and cons. I think in the end rolling my own will be the way to go, since I want to show users how many people visited their site ( and how many people contacted them) in a very simple way. Basically just show them the two numbers.
PS: I am in Calgary (go flames go) :-)