Absolutely, this is definitely hard, especially for Meta as they don't have an existing network of stores. But it still seems like a big miss that they've seemingly not even tried to make this a thing.

Maybe they should have partnered retailers, maybe they should have pop-up demo spaces, maybe they should be giving these things away to places like libraries or other public venues. They could also define what a good sales experience looks like, provide disposable or reusable pieces for contact, and so on. There is all sorts they could be doing!