Companies like Meta are trying to push what they want this to be about, and it's not games. Its ads, completely immersive ads and the addictive infinite feed model perfected by TikTok applied to VR and AR to push those ads. The ad market is significantly larger than the game market.

We'll see what Apple does with this. It's a chance for them to redeem themselves in the gaming market a bit if they make it good for games, which as you say is what everyone actually wants from this technology.