Here's what I know: Apple's wearable business (Airpods, Apple Watch, Airtags) is $41 billion annually, most of which is Airpods.
I see Airpods Max everywhere: on the street, in the office, on zoom calls, and on airplanes. they're recognizable and common. I see other headphones also, and white airpods/airpods pros the most.
Of people I see sitting at a computer, few are using them.
For everyone else, airpods far outnumber all other kinds of headphones combined. Whether it's the grocery store or an airport.
I can only speak to my experience. This is a subjective, bias-loaded anecdote. For example it could just be that they're newish, so I notice the novelty more. Or the design is easier to see. Etc etc.
