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It seems to me that Apple is going for a very different direction than Meta, I see a lot of comments online by people that don't seem to understand this or perhaps didn't see Apple's presentation, they were very clear and careful about how they presented it.

Even when showing gaming, it wasn't VR games, it was a screen in AR playing a traditional game.

It seems to me this is also in the name and the branding, it was heavily rumoured that it would be named Reality Pro, but naming it Vision Pro seems to set what they are aiming for more clearly or at least how they are marketing it, it's about vision and essentially a replacement for screens, not a metaverse or virtual reality.




It might also reflect the fact that the device does not have the GPU computing power to deliver impressive gaming.


Exactly this. Even a 4090 can struggle with the next highest resolution display headset out there. This apple headset has like four times the pixel density or something? What GPU will be able to run this that isn't in some big PC tower on your floor?


yes, it's a very interesting reset on the marketing for AR/VR. Quite interested to see how it plays out - it looks very boring to VR enthusiasts (really, you're making a big deal that I can look at a photo?!), but Apple is so good at this - they may very well be laser focused on what they really know will sell.


Having nothing to show isn't always the same as having a different direction.


They had plenty to show though, stuff you wouldn't do in the meta quest, it made that look like a toy.




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