Whether or not they're successful is irrelevant to the question of what their intent is. But I find it telling that your initial reaction is to reach for a device that failed thirty years ago as if it has any relationship to modern Apple.
They didn't "just" streamline the smartphone. They destroyed virtually overnight the existing dominant players in the smartphone market and within a few years essentially ended the existence of non-smartphones as a market category entirely. They didn't "just" streamline the watch. Again, within five years of entering the market they overtook (in units) shipments of the entire traditional watch industry. Both of these examples are significantly larger and more entrenched than the existing VR gaming market.
Of course not every product of theirs is successful in doing this. But without question, this is their aim a majority of the time.
Telling what? My point was that Newton was a brilliant idea yet the hardware wasn’t there yet and it didn’t have clear use cases. Both concerns apply for Vision Pro so at this point it’s still closer to the Newton than the iPad
> They didn't "just" streamline the smartphone
They did exactly that which is why it was so brilliant. You could do everything you could with an iPhone with other devices before it came out. It’s just that the experience was quite poor and all other devices were underdeveloped and had serious flaws in comparison (to be fair the first gen iPhone was a pretty lackluster device too).
You could browse the web, watch video content, send messages/emails, listens to music, play games, make video calls. Did Apple invent any of that? The iPhone was a just a device which could do it all with much nicer UX than anything on the market.
They didn't "just" streamline the smartphone. They destroyed virtually overnight the existing dominant players in the smartphone market and within a few years essentially ended the existence of non-smartphones as a market category entirely. They didn't "just" streamline the watch. Again, within five years of entering the market they overtook (in units) shipments of the entire traditional watch industry. Both of these examples are significantly larger and more entrenched than the existing VR gaming market.
Of course not every product of theirs is successful in doing this. But without question, this is their aim a majority of the time.