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>> Forget what people should do, look at what people actually do.

This seems not Apple’s way. Steve Jobs once said “People don't know what they want until you show it to them.”




I don’t think Steve would have liked the cable to a battery brick. I’m not sure this new device is a good example of the Apple Way.


I don't know which he like: tethered battery or heavier headset


Steve wanted Jony Ive to have final say, and Jony Ive wanted the product to be fully mobile. I don't think that the wire will be present in version 4+ of the product


I don't think Tim Cook likes the battery brick more than Steve would have, but there are engineering compromises to make here.


maybe if it doubled as an input device


I like this idea, but how or what? The power brick is obviously critical, but I'm guessing they want you to put it in your pocket or on the desk or bed/sofa and largely forget it's there?


The demo of Vision Pro shows a virtual keyboard for a bit. That means it supports gestures (with hands and eyes) and typing on the keyboard.


If only Apple made a device in a similar form factor...


> People don't know what they want until you show it to them

You won’t know what people want or how to build it if you don’t _look at what they actually do_ first. There’s no other way of doing it, even Steve Jobs did it this way.

It sounds like a contradiction, but I don’t think it is. He’s talking about people’s biases about new products. Understanding people’s biases is part of watching what they do, as opposed to just considering what they say. He doesn’t say you’re supposed to come up with what people want out of thin air.


This is better then thousands of people in a crowd holding up their phones.


"If I had asked people what they wanted, they would have said faster phones"




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