Steve wanted Jony Ive to have final say, and Jony Ive wanted the product to be fully mobile. I don't think that the wire will be present in version 4+ of the product
I like this idea, but how or what? The power brick is obviously critical, but I'm guessing they want you to put it in your pocket or on the desk or bed/sofa and largely forget it's there?
> People don't know what they want until you show it to them
You won’t know what people want or how to build it if you don’t _look at what they actually do_ first. There’s no other way of doing it, even Steve Jobs did it this way.
It sounds like a contradiction, but I don’t think it is. He’s talking about people’s biases about new products. Understanding people’s biases is part of watching what they do, as opposed to just considering what they say. He doesn’t say you’re supposed to come up with what people want out of thin air.
This seems not Apple’s way. Steve Jobs once said “People don't know what they want until you show it to them.”