I am not looking for a fitness tracker, so Garmin is not even close to competition for an Apple Watch to me. Why? I use VoiceOver. Garmin does not have any speech output at all, so they can not even be compared for me. I do a lot of FaceTime Audio from my watch, another use case where Garmin doesn't even come to mind. Dont forget that products these days have a pretty diverse feature set. Assuming everyone is looking for a fitness tracker just because this is the new hype is rather, erm, unimaginative.