I had the same thought, further, this quote from the article stood out to me as challenging the author's premise, rather than supporting it: "and the company still hasn't developed a mobile platform that supports advertisements." Surely this is evidence that they haven't even come close to fully developing all of their possible revenue streams.
> "note: ads are not the only way FB can make money"
Facebook still has at least one massive hand to play, and they tipped it in the documents outlining their agreements with Zynga. Those documents stated that if Zynga created a first party site to host their games, Facebook would be the ones to provide ads for the pages. If they were to roll out an AdSense competitor which uses personal data rather than contextual to place ads on publisher sites it could be a huge win.
> "note: ads are not the only way FB can make money"
Facebook still has at least one massive hand to play, and they tipped it in the documents outlining their agreements with Zynga. Those documents stated that if Zynga created a first party site to host their games, Facebook would be the ones to provide ads for the pages. If they were to roll out an AdSense competitor which uses personal data rather than contextual to place ads on publisher sites it could be a huge win.