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Is there a name for the phenomenon when something is over-advertised to the point where potential consumers become less interested with more advertising? I’ve reached that point with NordVPN, SquareSpace, and a few others, but especially any pharmaceuticals that get TV ads (not that they’re ever relevant to any health concerns for anyone in our house).



Anecdote to the pharma comment, I recently looked up what happened with the CW because it felt like the network was falling into a pit recently. It turns out the network got "trimmed down for aquisition" which got swooped up by a cable providers. Apparently the average viewer of CW on terrestrial cable is 58!? (Taken from Wikipedia for what it's worth). If 58 is the average viewer for CW, just how old people are trending for less youth oriented networks. I makes a lot more sense to see a bunch of drug commercials (with their very high ad rates) shoved down your throat.


Pharma ads are not permitted here, so I sometimes look em up on the YouTube’s for amusement.


Law of diminishing marginal utility?


I think GP is talking about diminishing total utility (negative marginal utility).




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