I'm confident that all humans enjoy status. I suspect this is an innate characteristic of social creatures. Less than basic desires like food or reproduction but significant nevertheless.
The hypothesis about status signalling is more difficult because many individuals acquire status by rejecting conventional status objects. Many people respect Socrates, AOC and Gandhi in large part because of their modest lifestyles. It's possible to describe their behaviour as buying status via the opportunity cost of other consumption, but I worry the opportunity cost approach makes my theory too overpowered to the point of being unfalsifiable.
The hypothesis about status signalling is more difficult because many individuals acquire status by rejecting conventional status objects. Many people respect Socrates, AOC and Gandhi in large part because of their modest lifestyles. It's possible to describe their behaviour as buying status via the opportunity cost of other consumption, but I worry the opportunity cost approach makes my theory too overpowered to the point of being unfalsifiable.