I agree with that headlines must be catchy. But I talk about the article and not about the headline. If after clicking I would've read a great, meaningful article, which analyses the pros and cons of bargaining peau a peau and/or comparing both strategies with each other, giving the reader a better sense of when to use which, I would've silently "upped" the article. But the text itself is flawed with that idea, that there is this one strategy that beats all the others and is always correct. At least that is how I understand the authors point. And that is also what I can't agree with. That thinking itself leads to bad results, because after making mistakes (and everybody does) you think "oh gee, I did the wrong strategy again, which else can I choose?", which won't get you anywhere.