You're assuming that the SEO being performed is to manipulate or 'trick' users and while this does happen its not always the case.Search spiders are far from perfect in recognizing the relevance of webpages, seo helps them understand what a page is all about.
Also, not everyone understands what good content is, or how to properly markup their websites.
The field of SEO is quickly (or slowly depending on who you ask) being transformed into a much more holistic discipline where content creation, usability, conversion optimization, pr and marketing are falling into SEO's job duties. It's much more than page markup and links.
Also, not everyone understands what good content is, or how to properly markup their websites.
The field of SEO is quickly (or slowly depending on who you ask) being transformed into a much more holistic discipline where content creation, usability, conversion optimization, pr and marketing are falling into SEO's job duties. It's much more than page markup and links.