I applaud Dan North for engaging with these McKinsey clowns, although it might have been better to ignore their report altogether. I fear that once again we'll see that what gets focus inevitably grows.
The problem is McKinsey's Developer Productivity report aims at The Market for 'Lemons' [1]: C-level decision makers that lack the technical acumen and understanding to decide on developer productivity. While you might say: neither does McKinsey, there is a clear desire to trade uncertainty for meaningless numbers that pretend to offer certainty. And so CEOs read this or hire consultants to conjure the "facts" for them.
The problem is McKinsey's Developer Productivity report aims at The Market for 'Lemons' [1]: C-level decision makers that lack the technical acumen and understanding to decide on developer productivity. While you might say: neither does McKinsey, there is a clear desire to trade uncertainty for meaningless numbers that pretend to offer certainty. And so CEOs read this or hire consultants to conjure the "facts" for them.
[1] https://en.wikipedia.org/wiki/The_Market_for_Lemons