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It's a mixture of several problems:

* TSMC N3B being a bit of a flop (yield issues, too expensive)

* Brain drain from Apple's chip design teams over the last few years

* Tim Cook trying to push the average selling price up to keep revenue growth going in the face of sales declines (e.g. hobbling memory bandwidth, reducing the number of performance cores for M3 Pro)

I don't expect there to be a M1 style generational leap for a long time, expect 2010s Intel style yearly performance gains from here on out.




The GPU is increasing a lot though.

Another point is the CPU improvements are constant. In about two years the base M3 is now on par with the M1 Max.


It’s true but the problem with the GPU is Apple’s addiction to RAM money. Yes the GPU is improving in performance but it does you no good if it has to share a tiny amount of system RAM with the CPU.


Tiny? My M2 Air has 24g, which is more ram than any other laptop video card I've had.


Sure, if you pay for it. The 14” starts at 8GB. Eight! 200$ more for another 8GB.


The GPU is critical to future profits though. Apple really wants your monthly subscription to Apple Arcade and they want to expand in other game areas which is why they've been paying AAA companies to optimize for Mac. This also ties into their VR headset where gaming will be one of the core features.


Hardly any AAA companies are optimising for the Apple GPU. MoltenVK is where all the interest is.

Even if they did, there is very little in Apple Arcade which taxes the GPU, most target the lowest common denominator in terms of supported iOS/phone combinations.

The original Apple Arcade strategy was for AAA titles, but for whatever reason that wasn’t pursued, so now we have a tonne of casual games and re-releases of old titles.

Apple just seems to run hot and cold on gaming.


> The original Apple Arcade strategy was for AAA titles

Can you prove that statement? I bet you can't, cause it's simply not true. Every Arcade title is playable from an iPhone to a Mac by way of Apple TV. It was never going to get AAA titles.


Here you go. A simple google would have found that.

Apple wants more Grindstones.

https://9to5mac.com/2020/06/30/apple-arcade-strategy-shift/


How is cancelling contracts with some developers equal to they wanted AAA titles but messed it up.?

There’s no correlation.


I mean, they keep putting desktop class CPU+GPUs in their mobile devices - all just to play an Angry Birds remake?

I own almost every Apple device in the ecosystem, but I never game on them…


> The GPU is increasing a lot though.

Is it? Does it matter? Unified RAM is cool. But I’d rather have an Nvidia 4090.


In a laptop?


I was thinking about the desktop variants.

Apple Silicon is amazing. But if you’re doing heavy GPU it’s not very exciting.


It's very exciting in the local LLMs space, where the unified memory allows fast inference of large models.


I read that the bandwidth is 50% lower on the M3 combined with a lower CPU core coun. This reduction will impact inferrence performance. It maybe better to stick with M2 series if you really really think spending $10k on a laptop mac to do inferrence slowly (but faster than a plain PC of course) make sense.


Weren't all of the new M3 Macs announced the same price as they previously were or lower? Same with the recently announced iPhones? Or am I mis-remembering? Seems like prices not increasing given all the recent inflation are actually a price decrease pretty much across the board not an increase on the average selling price?


Entry level pricing for a MacBook Pro now starts at $1599 rather than $1299.


That thing had the same CPU as the MacBook Air. There was nothing "pro" about it. I'm so happy it's finally gone!


the new one also has the non-pro, non-max M3.


And it has a downgrade from a Pro chip to a non pro chip.


No it doesn’t. The previous (cheaper) entry level MBPs were non-Pro M2 (and non-Pro M1 before that).


13" Macbook Pro had M2 not M2 Pro


> expect 2010s Intel style yearly performance gains from here on out

Intel saw very little gain this year at all in return for a 400 watt power draw under load.

The plain old M3 saw a 20% performance gain along side efficiency gains.

Having a 22 hour battery life is insane and you certainly aren't going to manage that with a 400 watt power draw.


400 watts is on a desktop chip where there is no concept of battery life.

20% increase on performance is compared to M1 not, M2 - which also had 20% increase in performance on M1.


> 20% increase on performance is compared to M1 not, M2

Nope.

> The M3 chip has single-core and multi-core scores of about 3,000 and 11,700, respectively, in the Geekbench 6 database. When you compare these scores to those of the M2's single-core and multi-core scores (around 2,600 and 9,700, respectively), the M3 chip is indeed up to 20% faster like Apple claims.

https://www.laptopmag.com/laptops/macbooks/apple-m3-benchmar...

> 400 watts is on a desktop chip where there is no concept of battery life.

Yes, and in exchange for that ridiculous 400 watt power draw, Intel saw negligible performance gains.

> In some areas, the extra clock speeds available on the Core i9-14900K show some benefit, but generally speaking, it won't make much difference in most areas.

https://www.anandtech.com/show/21084/intel-core-i9-14900k-co...

Intel only wishes they could hit a 20% gain in exchange for all that increased power draw and heat. As that review noted the best improvement they saw in any of the common benchmarks was just 6%.


I wonder how much thermal throttling is going on with these benchmarks? 400W seems ridiculously difficult to cool. The 13900 was difficult if not impossible to cool for throughput without water cooling.


For Apple, yes incremental increase but not for Huawei and recent Elite X.




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