TFA is not telling us that. He's just saying he's trying an experiment. And he's not saying that the physical items are superior. He talks about watching video and doing email and posting to blogs, so he's obviously ok with virtual things.
Also, it sounds like he really does want to do the book reading, in that's what he went and did once he was less distracted. And then tried an experiment to see how he could bring back more of that.
Also, your "it's just that simple" line is contradicted by a lot of research on willpower. (Which, hint hint, I linked.) Maybe it really works that way for you, in which case: bravo, you magnificent alien. But it doesn't work that way for most people, including the the author of the initial article.
Some books are easy books. Other books are hard, but worth the work. Some things are quick and easy gratification, but other only pay off after a while. For humans, at least, one has to set aside the former if you want to pursue the latter.
Also, it sounds like he really does want to do the book reading, in that's what he went and did once he was less distracted. And then tried an experiment to see how he could bring back more of that.
Also, your "it's just that simple" line is contradicted by a lot of research on willpower. (Which, hint hint, I linked.) Maybe it really works that way for you, in which case: bravo, you magnificent alien. But it doesn't work that way for most people, including the the author of the initial article.
Some books are easy books. Other books are hard, but worth the work. Some things are quick and easy gratification, but other only pay off after a while. For humans, at least, one has to set aside the former if you want to pursue the latter.