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Apple asked Amazon to block rival ads (businessinsider.com)
206 points by acecreamu on Nov 10, 2023 | hide | past | favorite | 168 comments




It sounds like Apple was upset about the counterfeit products being sold on Amazon and, after issuing hundreds of thousands of takedown notices threatened to sue Amazon themselves and reached an agreement where Amazon took measures to eliminate the counterfeits.

The knock seems to be that they only did this for Apple products, not counterfeits of say Samsung phones because they were not pressured in similar ways by Samsung.


Ok, there are two issues here:

1. Amazon refuses to hold themselves accountable for the products they sell—they advertise one thing but sell you another, clearly indicating they have no idea what they're actually selling.

2. Apple relies on legal protections to artificially inflate the pricing of their products. AirPods aren't much better than bluetooth headphones sold for a tenth the price, and they are straight-up inferior to the products of competitors with a third their price. If the superiority of their own products were so obvious the branding wouldn't be an issue at all. And don't even get me started on how they force consumers to buy their hardware to get access to their software, which should be forced to be sold on the open market along side their competitors.

Now of course we need to fix the first issue to fix the second one, but the second issue has far more destructive consequences.


I don't know of any third party options to Airpods that:

1. pair instantly without problems to my apple devices

2. intelligently know when to switch between my phone to my laptop

3. intelligently know when to switch from car bluetooth to headphones

4. is compatible with "Find My"

5. has magsafe charging

6. has same sound quality and sound cancellation with above features

these are all very important to me and my experience with literally any other non-apple device has been awful


Sure, but by that metric apple could charge literally any price through the inherent deficiencies of bluetooth. You're not exactly a rational consumer.


My point is that the extra price is worth these features. If they charged $1k I wouldn’t buy them


Transparency mode alone is a technological marvel.

It is extraordinarily difficult to do correctly, and once your brain has adapted to the Apple acoustic transformations, they’ve achieved near-indistinguishability.


Agreed, it’s one of the most well refined Apple features in recent years. The teams behind sound at Apple have been doing amazing work.


Those "features" are arbitrary stuff Apple told you to care about through their marketing. Many people really don't care about them, because outside the Apple ecosystem, there are other, often better solutions. The auto switching never worked properly for me so I'm always curious how come all Apple fanboys have it working so well. In my opinion it's like the Siri "demo" I got back in the day where the thing supposedly working so well, completely, and utterly failed, yet my Apple fan friend acted like everything worked fine.

I have non-Apple Bluetooth earbuds and they pair simply fine to my Apple devices (and others). Apple oversell the shit of their iCloud "auto switching" (that often do not work) but what you actually want is Bluetooth multipoint, a feature that many headphones in the price range of Airpods have.

Find my and MagSafe charging are very odd, Apple marketing induced request, and Apple definitely doesn't have a lead in sound quality at the price they sell their stuff. If anything, their sound quality is extremely disappointing considering the price. Funny thing is that for the price of a set of Airpods, you can get 2-3 equivalent competitors' products. So much of the stuff you say matters is largely irrelevant.

Before calling me a hater: I'm an Apple customer since the PPC days and bought both first iPod and first iPhone. But I am currently leaving the Apple ecosystem precisely because their pricing is not grounded in any technological reality, and mostly about fashion/social statuts.


Person 1: I like <list of things>

Person 2: Those "features" are arbitrary stuff Apple told you to care about through their marketing.

How wildly condescending lol. “You don’t actually like those things. You just do as you’re told, puppet.”


I hate capitalism and I think advertising is unethical in all forms. I have a high level of self awareness around corporate influence in my life and generally have massive disdain for any business. I believe my opinions are a result of how I actually use my device on a daily basis and not just a nice to have.


That's what you want to believe. Yet every "feature" you listed as a reason for buying AirPods exists in competing products, very often with superior experience. I don't know why anyone care about MagSafe if they have reliable wireless charging anyway and everything else listed just require a competent Bluetooth multi-point implementation and from experience it is preferable to the annoyance that is iCloud switching. When it comes to "Find My"; it is where we really enter the arbitrary territory because it is not a feature related to the use of earbuds, but some random stuff Apple is advertising because they have the money and scale to do custom chip for "features" of the like that are of dubious value.

AirPods have no way to stream lossless music, so you didn't mention that feature (yet they sell it with Apple music). It does exist in competing implementation of wireless earbuds. I guess when Apple do finally implement the feature you will care about that.

You went on and listed an arbitrary set of features and use that as a rationalization of your choice. Just like a hiring agent crafting a job proposal that could possibly only be met by one specific individual.

It's your right, you can make whatever choice you want and be happy with them. However, you can't argue they are inherently better than some other choice that would offer a different set of features, especially not without putting everything into the pricing context.

Apple Airpods are ok. For the price they are sold at they are very mediocre and the "features" they market as something customers should care about really do not pass the sniff test. Its ok if that's what you prefer, but you can't claim there are no other options that can provide a similar if not better experience. Of course, requiring a perfect 1 to 1 equivalency will get you nowhere...


I didn't read the whole article, but it seemed focused on (missing) advertisements, not on counterfeits.


> I didn't read the whole article

That's rectifiable.


Great response!


itsrectifiable.com is available.


I really, really hope it's bought by an analog electronics manufacturer.


Was available...

For the right price, it is rectifiable.


The advertisements were what was driving the counterfeiting. It was by giving Apple a page without third parties injecting ads into it that they handled the counterfeiting issue.


It's both.

> In a statement today, Apple explained:

> > Apple also told Insider that the 2018 agreement with Amazon “sought to address significant counterfeit and safety issues” on Amazon’s marketplace.


I returned my unopened Apple Watch to Amazon.

Getting my money back has been a massive pain. Usually Amazon literally returns the money when the delivery person picks up the item from my doorstep.

But with this Amazon required a scheduled pickup with UPS, did not acknowledge receiving the item even though UPS showed it as received and a few weeks later they are still asking me to wait for 1 month before contacting them for any information.

Well, I filed a chargeback with my credit card and automagically the errors in their system got resolved, and the item shows as received (on the correct date 2+ weeks ago), and they are promising a refund in a week (as opposed to 2.5 more weeks).

Looks like they’re not just giving Apple preferential treatment but going out of their way to protect Apple.


No, they’re protecting themselves against a significant volume of fraudsters who order genuine high-value goods and return counterfeits. These people are more than capable of re-shrinkwrapping boxes after opening them.

It’s likely there’s a significant queue of potential counterfeits that Amazon needs to go through. If you bought/returned this during a period of otherwise-high volume (e.g., right after a release), there’s a particularly high chance that the volume of “real” returns temporarily swamped their normal capacity. Or maybe their capacity just lags behind what it ought to be.

Either way, they’re protecting themselves and this almost certainly has nothing to do with Apple specifically.


Normally Amazon bans your account (and that means you, personally, since it's difficult to open a second account) from ever using amazon.com ever again if you successfully charge back something.

The only recourse is to pay them the charged back amount...

Experienced this first hand with actual fraud that was reported to Amazon moments after it occurred, yet still received a lifetime ban until my fraud dispute was settled.


I banned myself from using Amazon several years ago. I feel that if everyone did the same, the world would be a better place.


I now have a policy of using Amazon third. If I can get the thing I want directly from the manufacturer, that's best. If I can get it from some some less dominant vendor at a reasonable price and schedule, that's fine. Otherwise, Amazon.

Doing this for a while has increased my concern about Amazon, as a surprising number of things are only available from them.


And then there are shops selling on amazon cheaper than in their own store.


How so?


By instead having smaller companies/ local book shops, who don't treat their workers like shit (like not forcing them to pee in bottles because they cannot have breaks etc) and also are better for the environment (in my country - France - Amazon was caught regularly destroying tons of unsold goods because it was cheapest to do this that sending them back to the original seller).


How about a big company that doesn’t treat their workers like shit?


Hard to imagine in the current context of western countries, where the incentive is for publicly traded companies to try to only focus on making as much as money as possible and having products as cheap as possible, with no real incentive to treat lowly qualified workers which are easy to replace decently, or to care for the environment. We need laws to make the right incentive, which we have some in France, but reality shows that it's far from enough.


I think it is likely that they are trying to see if the watch you returned was counterfeit before they refunded you. This is probably a difficult process as the counterfeits of Apple products have gotten really good.

When you pushed them, they bumped yours to the front of the line.


Why would determining the counterfeit status of the returned item delay the refund process?


Because they don’t want to give you money for a counterfeit, then have you disappear?


Ah so scammers are ordering real products, paying full price, and returning counterfeit products that cost them less than the real product, getting a refund on the full real product price then selling or keeping the real product - got it!

If the scammers keep the real item, they effectively get a real product at counterfeit prices. If they sell it, they make the difference between real and counterfeit in profit less shipping.


Yep. And counterfeits are good enough that you need dedicated personnel to be able to confirm high-value returns are legitimate and not knock-offs.


Does a good counterfeit Apple Watch actually do everything a real watch does, e.g., respond like a genuine watch after you install an arbitrary app on it and start using the app?

(If so, I'm guessing they made the cheapest genuine Apple Watch look on the outside like a more expensive one.)


It won’t, but a random person off the street might not immediately notice the difference, particularly if they’d never used one before.

Even booting it to software, it might be enough for a completely-untrained person to assume it was real. Actually pairing it with a test phone might be the easiest/fastest to be certain.


That seems to be the idea from what I see. I really have no idea how this all works in practice though.


That doesn’t explain their systems showing them not even having received the product for about 10 days until literally the day we filed the chargeback.


May be their system is configured to auto refund when it’s received. So they “hacked” the process so that it doesn’t show received up until they complete inspection.


Maybe a case of semantic drift, the difference between “received package” and “received product”. If the customers are honest those are the same thing, if not there may be a step in between.


If you are interested in continuing to do business with Amazon I would do some research into how they treat customers that have filed chargebacks against them. I don't personally have experience with this but it is probable that you will end up on their shit list and any further customer service actions may skew outside of you getting any benefit of the doubt or other considerations.


Their customer service has gone to shit. They don’t really give concessions and they now hide the chat link and force you to interact with a bot that spits out misinformation.


Thanks for the heads up.


It's surprising that your account wasn't banned for initiating a chargeback.

A chargeback is a nuclear solution, where you make it clear that you're going to have a third party dictate terms to the merchant. Most merchants respond to that sort of behaviour by dictating to you that they will no longer do business with you.


While you may be accurately depicting the situation, as viewed by some merchants, it's not the reality.

A merchant enters into the world of credit card payments knowing full well chargebacks are a thing. And most people won't go there, unless the merchant won't act appropriately.

For example, Amazon. A black hole of information. It's very hard to even find a 'contact' button that doesn't lead to a chatbot with relentlessly circular menus.

They funnel you into multiple choice hell, and the wrong choice gives a lame answer, with no way to chat a person. You have to restart the whole menu process to try a different tact.

Amazon actively, aggressively tries to ignore you. They do not provide customer service except under duress.

Note that they keep doubling down on this! Year after year, it is harder and harder to get resolution for outside the box issues they cause.

I know so many people that have no idea how to ever contact amazon, if something bad has happened. That have tried, and get lost in menu hell.

And even if you manage to get past this, and finally start chatting with an actual person, they have a very hard time helping you if the problem is outside the box.

You'll have your chat session "transferred" to someone else, and have to explain all over again. Yup, they can read the log but often don't. I've had a chat session with 4 or 5 transfers, and then had it die.

Leaving me to start all over again.

Amazon is the worst for customer support. The worst. They deserve chargebacks.

And the post you're replying to was right to do so. If the merchant cannot give clear, concise answers, and explain what is happening in your specific case, it's on them. And amazon chat personnel will just cite company policy.

We all need to say that we don't care, Mr Merchant, if you're trying to scale. If you're doing so as "cost saving measures". Screw you, Merchant, provide customer support!

And it's getting to the point that we should legislate this, specifically for large corps.


> Amazon required a scheduled pickup with UPS, did not acknowledge receiving the item even though UPS showed it as received

I'd guess that the box had been physically received by Amazon but it hadn't been opened/validated/checked by the relevant department to ensure that it was the watch they had sent you and not a knock off/brick.


This seems to be their new MO on any high dollar return.


The business insider title is click bait. They asked Amazon to remove counterfeit ads from their when searching for Apple products.

Honestly, this should be done for every major brand.


It's Business Insider -- they're journalistic cancer.


If it's true they colluded to remove ads from Apple pages on Amazon, both companies deserve what they get. Why do it sneakily? Why not have a page somewhere on Amazon that says "hey, if you want us to remove ads from your product listings, pay us [10x the total lifetime amount we expect to get in ad revenue from running ads on the page] per product page". Most companies wouldn't do it, so it wouldn't change Amazon's model much at all. Meanwhile, Apple could afford it trivially. While sleazy, it would be a completely legal offering that would never come back to bite them in the butt.


It sounds like you are saying that businesses should only be able to sell services that they publicly advertise with prices. For example, if Coca Cola wanted to have a product placement idk the eventual Jok3r movie, would Warner Brothers would need to advertise that service somewhere on the website? Would you see Coca Cola's advertising department calling WB and being "yo, what do we have to do to get poison ivy to have a fridge full of Coca Cola?" be sneaky?


There are businesses and them there are businesses which have a market dominating position. The latter have to be careful to avoid striking preferential deals only available to them furthering their dominant positin.


Coca-Cola and large movie studios sound more like the latter than the former, though.


> If it's true they colluded to remove ads from Apple pages on Amazon

Amazon is not the only company to do this. Not sure how reducing ads is problematic. Amazon doesn't have to show ads it doesn't want to.


Reducing ads isn't a problem, but showing ads that are for counterfeits alongside most companies is, especially when you could remove the ads counterfeits but only over that as a service for Apple Computers.

At that point they're choosing to profit off counterfeits. Which we know they do, but here they're effectively admitting it.


I don't believe that's the situation.

> Apple's latest products directly sold by Amazon have a much cleaner page layout on Amazon with no ads or recommendations until the very bottom of the page

This is not an agreement to "remove junk ads". AMZ is not showing ads for a large part of the page when an Apple product is the focus...probably in relevant searches? but certainly on a product display page. Again, this is the case for Apple products on other vendor sites, as well.


Dumb question: why is this not allowed?

Presumably, Apple paid Amazon to reduce the number of ads.

What's so wrong about that?

All companies allow large enterprise customers (who drive high revenue), to have custom / tailored offerings based on their requests.


The issue is primarily about counterfeiting, which is illegal regardless of the companies involved and the deals between them.

Samsung has an Amazon store, and other companies bid for ad spots shown right on the official store page which link to illegal knockoffs of Samsung products. Samsung complains, and Amazon says "sorry we can't help it, that's just how things work".

Then Apple comes along, and Amazon magically cleans up their store page (demonstrating that they have the ability to do so), but leaves the rest of them as-is.

So now the take away is – if you don't sign an exclusive agreement with Amazon they will give counterfeiters full access to your products and customers, and that can be easily challenged in court (which is exactly what the FTC is doing right now).


Apple doesn’t have an exclusive agreement with Amazon for online sales.

I agree though bidding on a trademark where you can advertise as a competitor when someone explicitly searches for a brand should be considered copyright infringement.

It’s definitely a horrible user experience - Apple, Google, and Amazon all do it


Apple does it in the app store. At least for me, search for any app by name, the top 1 or 2 results is never the app who's name I typed in exactly.

Just searched for "Netflix". First result is some app called "Chewy" (with [ad]) next to it. Search for "GitHub". First result is some app called "ServerCat". Search for "Grand Theft Auto". First result is some app call "One State RP". Search for "23andMe". First result is for "BodyFast: ..."


why would it be copyright infringement and not trademark infringement?


You are absolutely correct.


When a company controls a large part of a market, regulators give extra scrutiny to any efforts that company may make that harms competition.


You mean 36% of e-commerce and an even smaller portion of all retail?


Yes, 36% (I believe it's actually 37.6%) of e-commerce is a large portion. It is 587% larger than the second place competitor.


Yes because Amazon used unfair practices to crush small competitors like Walmart…


No, I don't think I've seen that being claimed. It has been claimed that they have used their anticompetitive practices against others. Having Walmart as a competitor doesn't mean that they don't have a dominant market position with power to abuse at their disposal.


How do they have the 'power to abuse' with only 37.6% of the e-commerce marketshare?

And probably less than 15% of overall retail marketshare?


What's Walmart's market share of online retail?

Conversely what's Amazon's share of physical detail? (Preferably excluding whole foods since that's an arguably different business to selling cheap electronics and other junk)

It's as if the two companies operate in... different spheres!


Did you mistake my comment with someone else’s?


Their comment is a completely clear and coherent reply to yours, there is no reason to think this is a mistake.


The opinion is noted? I don't know who this is but presumably 'IntelMiner' is a different person with their own views and rationale for writing.


It is clear they didn't make a mistake and meant to reply to you.


Did you even read my reply?

Repeating the previous opinion with slightly different wording seems a bit odd.


Walmart is a smaller competitor to amazon in online retail. You are confused and need to review the comments in this thread.


This still seems oddly disjointed as a response, but sure your free to believe whatever.


Your comments seem to be about other people's comments. I think you have lost track of this thread's topic.


Okay.


That is plenty large enough of a chunk to have significant economic influence. As a reference point, it's about the same percent marketshare OPEC has on the oil market.

Even though the topics are frequently discussed together, anticompetitive behavior is something different than being a monopoly and one does not require the other.


Someone who owned 36% of all the land in the United States would certainly be considered to 'controlling a large share of real estate'.

In the case of Amazon, it's even worse, because despite a 'mere' 36% market share, there is a lot of evidence that they have market-moving pricing power.

They generally exercise it by restricting the prices sellers can charge in other stores. This happens to almost all sellers on Amazon.


It's allowed. The word in the article was scrutiny.

The law suit is not about the ads, per se. It's about price-fixing, which you can probably agree should not be allowed.


you have to wonder what sort of collusion isn't being uncovered. After all, when you catch someone doing something unethical, it is often the tip of the iceberg. It would be very easy for two tech execs to communicate privately and come to an agreement like "Stop investing in Bing and we'll stop investing in GSuite."

We've been through a long period of stagnation from big tech companies, often blamed on cultural problems in a maturing industry. What if the real story is a level of cartelisation far beyond anything revealed so far?


Not saying there isn't collusion in the Valley but a negotiated deal with a signed contract complete with paper trail and with both companies, employees and former employees admitting that such a deal exists even if they can't discuss the details when asked about it isn't exactly the definition of collusion. It's an agreement. In fact, if the alternative was that Apple goes to war with Amazon in court over the number of counterfeit Apple products Amazon was selling (or allowing third parties to sell through Amazon) and Apple can build a strong enough case for a court to take it, then a signed agreement before litigation can even begin is a positive outcome from a court's perspective because even if litigation did begin, the court would be spending some time encouraging the parties to negotiate a settlement rather than dragging this out when the court could be hearing other cases.

Collusion is illegal and typically done in secret because its illegal, like when Apple, Google, Pixar and some others (I forgot who else, Google it) were suppressing wages–that was collusion. Signing contracts and making deals with other Fortune 500 companies operating in the same sector, even for things that neither company would typically offer to anyone else, is not.


While I get the principle at play here, it’s pretty hard to get mad at Apple for getting Amazon to show fewer ads.


I get annoyed any time I search for a brand term and get competitors' ads. If I wanted to see a variety of smartphones, I wouldn't have searched for "iphone." My only issue is you have to be Apple-big to do this.


How is this any different than Apple having its own wood-and-steel display area in Best Buy?


Yes, the very reason for Apple to create the "store-in-store" concept was that they thought that the buying experience for their products was inadequate (both in presentation of the products and qualification of the staff): https://web.archive.org/web/19990210163227/http://product.in...

The Amazon storefront simply seems to be an extension of that concept from brick and mortar to online stores. I'm not sure what's supposed to be unlawful or unethical about this.

[Disclaimer: I work for Apple, but not in a retail oriented role, nor as a spokesperson]


I think the difference is that Best Buy retail stores are not a marketplace, there are no third-party sellers in a Best Buy.


In fact, there are, as in much of Big Box retail.


There's store-within-a-store, but it's not really the same thing as a marketplace, and not the type of thing where any provider dominates the market enough to have a monopolistic power on it.


A large part of what you see on shelves are not the retailer's, but are on consignment from the manufacturer.

The manufacturer also pays for the product to be displayed, with different rates for different positioning.

The limit is physical space on the storefront, and that's a problem that Amazon doesn't have.


Consignment in retail is more of an inventory accounting arrangement. Marketplaces are much more open and allow sellers to set their own terms.


Amazon has more than a third of all online retail and is close to surpassing Walmart as the largest retailer in the world, online or physical.

Best Buy is not in the same league.

Also, Apple appears to be the only company in the world that can get this deal from Amazon. Apple's competitors can't get it. So this seems to be an artificial restriction on competition.


This is not true.

Sure, Apple is sometimes a beta customer of new features in Brand Registry. But in general is not the only company that gets this treatment from Amazon and Apple’s competitors can sign up and use almost all the same services through Brand Registry.

Source: Its been a few years but I built many of these counterfeit detecting systems from greenfield.

The biggest problem really has been brands not wanting to engage with Amazon or Brands not being anywhere close to organized enough to help. In many cases simple questions like “Please give us a CSV of all your products. We will not add them to Amazon’s catalog” was met with “we don’t have such a CSV or database”, “ok we pulled together many products into a CSV by searching years of emails and Dropbox files but if you want the products from our European and Asian divisions please message them separately”.

I can tell you, Apple does not have these same organizational issues. They know every product they have ever made, they are happy to share, and they are happy to leverage experimental features.


> But in general is not the only company that gets this treatment from Amazon and Apple’s competitors can sign up and use almost all the same services through Brand Registry.

This is not true. From the article:

"I'm surprised — that's strange," a former senior Amazon advertising manager told Insider, referring to Apple's clean product and search result pages. "I wouldn't have the discretion to offer something like that."

At least half a dozen salespeople on Amazon's advertising team told Insider that they were not able to extend this Apple-style special treatment to their clients. Large advertisers on Amazon constantly ask for this type of exclusivity, but the company usually denies those requests because it wants a diverse set of search results and ads, one of the people said. To create Apple's clean product and search pages, multiple teams at the most senior levels at Amazon would have had to get involved, this person added.

"We balk at companies that want to buy all the ad slots," this person said. "I have never seen, nor do I have the control to give, that type of right."


Correct this protection is not offered to advertisers. Advertisers have no legal rights to leverage to get access to such a feature.

However, it is offered to Brands that own legally protected Intellectual Property. Through Brand registry Brands can have their search pages protected when the customer searches for legally protected keywords (eg AirPods).

Context: I was the lead engineer that worked with the Ads teams and designed the architecture to integrate Brand Registry and Ads systems.

Even when I worked there (ie while the feature was still in Beta), Apple was not the only Brand to get this treatment. There were many other Brands in the beta for this feature.


I guess in a real store, you can see that it's there, and so any competitor knows this is something the store does and a deal they can get as well?


> As detailed by today’s report, the agreement between Apple and Amazon includes a carveout that reduces the number of ads and recommendations that appear on product pages for Apple devices. While Amazon product pages are generally full of ads, sponsored results, and recommendations, Apple’s product pages show only one banner ad at the very bottom of the page.

> In contrast, product pages for Apple competitors like Samsung are riddled with ads from competitors, recommendations, and other sponsored banners. Insider says that other companies, including Samsung, have complained about the preferential treatment given to Apple.


> In contrast, product pages for Apple competitors like Samsung are riddled with ads from competitors, recommendations, and other sponsored banners. Insider says that other companies, including Samsung, have complained about the preferential treatment given to Apple.

You shouldn't be allowed to place ads against another company's product listings or trademarked brands.

You shouldn't be able to pay Google to advertise and gain search placement ahead of another company's trademarked brands, either.


> You shouldn't be allowed to place ads against another company's product listings or trademarked brands.

As as consumer, this is precisely where I want competitors ads. Competition is a good thing, for me.


That is the grand philosophical question.

Should companies be able to do this?

Is Amazon a marketplace, or the marketplace? Rewind 15 years ago, and I compared local retail, Amazon, NewEgg, Buy.com, etc. I researched each product, and then researched which site would give me a good price plus shipping. Of course Amazon won this battle and edged out many competitors.

But most people tend to go to Amazon, and let Amazon make decisions for them. That's kind of our own fault, but it's also worrying. Now I won't argue that Apple is or isn't the best maker of whatever product someone went to Amazon to shop for. But I still would like the products to be presented equally and fairly.

But... I suppose I want companies to be able to give each other money to get different levels of service, too. How do you draw this line?


Why not? As long as it's not deceptive, seems ok to me. Trademarks don't mean absolute ownership of a word.

I'm not a huge fan of advertising in retail, but even in offline retail, manufacturers/distributors are paying for shelf space, either directly in dollars or offset from the product cost / managed through other terms. Having your product accessory or competitor shelved nearby a more well known product is helpful; ads in a retail website are analogous to that.


So if I search Amazon for "Tylenol", you're saying the experience is better if they don't show me bulk acetaminophen? Or, is the damage to Tylenol just too great to offer people an alternative?

I'm not really sure what your point is here. What's wrong with comparing products across brands?


If there's a car show on NBC about Mercedes, you're saying BMW can't advertise in the commercial break?

If there's a product page on Amazon about Samsung, you're saying Motorola can't advertise below the fold?

Search terms feel like a different thing. TV Guide search for Mercedes, land on a show about BMW? No. Google search for Samsung, Motorola is top result? No.

PS. Use kagi.com and it's not a problem.


> Search terms feel like a different thing.

Unless I'm mistaken, this discussion is about search ads. The situation was that users searched for Apple products and were shown counterfeit competitors.


Competitors to a trademarked brand should absolutely be able to purchase ads against that brand.


Disclaimer: I used to work for Amazon for many years.

Context: It’s been a few years but I built many of these counterfeit detecting systems from greenfield. Including the early architecture integrations with the ads teams.

AMA (I can’t always say everything, but I’ll answer to my best ability in the morning)


What proportion of counterfeits could you detect?

Was there any concern on liability as presumably Amazon can detect lots of counterfeits but choose not to?

Was there any effort to prevent sellers they know are selling junk, or going to sell junk, from using the site?


> What proportion of counterfeits could you detect?

This is an impossible question to answer. The numerator was a known number of counterfeits but the denominator is entirely unknown.

> Was there any concern on liability

Yes many brands, including Apple, would threaten to sue. Some even did but as a developer I wasn’t involved in those details to know much.

> Was there any effort to prevent sellers they know are selling junk, or going to sell junk, from using the site?

Absolutely! There were entire organizations of 100s of people devoted to just this task. Including appeal pathways for sellers to get back access to the site.


Retailer and vendor make a contractual deal to merchandise product. Is your grocery store colluding with CocaCola to display their products right at the front of the store while putting healthy items like milk far away!!?? Are they harming the health of your children?? Is this just a conspiracy to make greedy dentists richer?? More news at 11


Amazon is both a retailer and marketplace. If it prevents fake Coke being sold because of a secret deal, but is happy to sell fake Pepsi, then that is absolutely a problem for both consumers and sellers which should be scrutinised, especially considering its position in the market.


> Is your grocery store colluding with CocaCola to display their products right at the front of the store while putting healthy items like milk far away!!??

Of course they are.

I can’t tell if you’re being sarcastic, but Coca Cola exists precisely because of those sorts of distribution and product placement deals.

Grocery stores are paid a ton of money to place products in favorable spots on the shelves and end caps. That and the consumer surveillance loyalty cards are a huge fraction of their profits.

(I’d ban both practices if I were supreme dictator. Sadly, I am not.)


What exactly is the consumer harm here supposed to be?


Were I Samsung, I would be pissed that competitor’s (cheaper) products get shown on my page.

As a consumer, it shows that Amazon is aware of counterfeits, and has the ability to limit them, but does nothing unless the seller can raise an appropriate fit. Have I previously purchased counterfeit Samsung X? Sounds like Amazon might have a good intuition, but does nothing to stop it.


Were you Samsung, one would hope you would be more pissed about your crummy software and ecosystem where $900 smartphones are jammed full of ads and fourth-rate buggy plagiarisms of better Google/Apple services, and understand why better companies than you can negotiate better treatment than you.


I think you could argue something like "Amazon is aware that it's ads broadly promote counterfeits but leave them up"


I had no idea Apple got preferential treatment. I have never seen what I thought to be a genuine Apple product on Amazon. I assumed Apple was taking steps to prevent anyone from selling anything Apple-branded there. The fact that they're doing the opposite is just crazy to me.

I looked more closely and they don't seem to sell iPhones, which is I guess where I get the impression from. Their other items have weird prices that are different from the Apple Store, which also screamed "scam" to me. But I guess not?


amazon.com/apple forwards me to https://www.amazon.com/stores/page/77D9E1F7-0337-4282-9DB6-B...

The Apple storefront. Lots of macbooks and watches to buy.

Oddly enough, the iPhone only shows up in searches as used/renewed items, not brand new. Is that an Amazon thing or an Apple thing?


Yeah, I clicked that link in the article and was surprised. I had never seen it before, but I guess I just assumed given how often-counterfeited anything Apple is, that it's something I'd never look for on Ali... em... Amazon. Meanwhile, ordering something from the Apple Store is super simple (since I have many nearby), and you know that the Apple Store isn't going to be selling counterfeit Apple products.


Might be a carrier thing.


Amazon knows all about of the garbage being sold on its site but only does something about it if you're a massive tech company who threatens to sue, very cool.

I wonder how many of these thumb drives are legit. https://www.amazon.com/s?k=2+tb+thumb+drive&crid=YZ410MSN6L1...


my question is why hasn't the FBI seized every Amazon warehouse for knowingly selling counterfeit goods? They do this routinely for smaller businesses selling fake stuff


Because they don't "knowingly sell counterfeit goods". Amazon employees don't create these listings, other people do.

Someone that "knowingly sells counterfeit goods" is humanly aware that a specific item they are selling is counterfeit, and decide to sell it anyway, which is not the case here.

These listings are taken down whack-a-mole style as Amazon is made humanly aware of their existence.


Sounds like Amazon should vet the items before allowing them be listed.

Strange how easy it is to brush off accountability and still make a profit off of illegalities.


That is a fair position. I was commenting on how "knowingly" works.


Does Amazon do literally anything to pro-actively prevent the selling of counterfeit goods?

> Prior to the deal, Apple sent “hundreds of thousands of take-down notices” to Amazon to reduce counterfeits, and the company conducted test purchases on Amazon that “consistently returned high counterfeit rates


It has become increasingly difficult to operate as a 3rd party seller on their platform. A lot of categories and items are "gated" requiring a lot of additional approval or limited access that's difficult to come by.

For example, there are books I purchased off of Amazon, directly from Amazon as new books, that I am not allowed to sell as used on their site. This wasn't always the case.


Have you ever gotten counterfeit Amazon Basics products? I thought not. Amazon could shut this down of they actually cared.


I'd argue commingling inventory "Fulfilled by Amazon" is tacitly endorsing counterfeiting.


They have anti-counterfeit teams, brand protection programs, etc. They say their brand protection is about 99% effective at blocking counterfeits. But, they have something like 350+ million listings, so there's still tons of stuff that makes it through the cracks.

Fraudulent listings aren't specifically an Amazon problem, there's junk like the above example on basically every marketplace site. Search "2tb flash drive" on any of them. It's a fundamental problem with non-curated marketplaces.


That sounds like using scale as an excuse.


The law is the problem.

The law requires explicit knowledge, so Amazon can get away with it.

I don’t agree with it, but lawmakers should be making these changes.


AFAIK, trademark law does not require explicit knowledge, if you sell an item with a trademark and just don't care whether it came from the mark owner then you're still infringing if it didn't.

So, all those dodgy USB drives that are branded are infringing.

In the UK these are "counterfeit" and illegal to sell (not just tortuous, criminal).

I'm surprised if the USA code doesn't make these actions criminal and leaves them only as civil matters given how much the state choose to consider copyright as a criminal action?


I mean, if I had repeated instances of someone else performing illegal activities in my basement, I can't continually, or even once, claim that I had no idea. Amazon knows it has counterfeit problems and does nothing to curb it. In fact, they encourage it. Just because it's hidden behind several layers of software abstraction does not mean that Amazon doesn't have explicit knowledge. These products even physically sit in their own warehouses.


Knowing about the existence of crime in a general sense is not legally or functionally the same as knowing about or being directly involved with a specific instance of crime.

> I mean, if I had repeated instances of someone else performing illegal activities in my basement, I can't continually, or even once, claim that I had no idea.

Amazon does not claim that they are unaware of counterfeit products on their platform. They do explicitly say they are aware of fraudulent products on their platform, and they have blogs on their website that talk about this.

> Just because it's hidden behind several layers of software abstraction does not mean that Amazon doesn't have explicit knowledge.

They are generally aware that marketplace sellers list fraudulent products. They are not specifically aware that any particular new listing is fraudulent until after the fact.

> These products even physically sit in their own warehouses.

Sometimes they do, but not all of the time. However, putting the item in a warehouse does nothing to authenticate it.


> They are not specifically aware that any particular new listing is fraudulent until after the fact.

> However, putting the item in a warehouse does nothing to authenticate it.

Those are both Amazon's problems and not customers' or the law's problems. Here's an idea: if you are constantly ingesting fraudulent products in your warehouses and shopping site, maybe do something about it?


They do do "something" about it.


Fwiw, in the UK it didn't matter if you know goods are counterfeit or not, if they are trademark infringing then they get seized.

Things are not working if consumers don't know what they're buying and government departments devoted to enforcing correct information in the market are doing nothing about it.


Try that argument with the Silk Road. Has Apple or Amazon hired or solicited hitmen? Probably.


There's no inconsistency here. Silk Road knowingly and intentionally sold illegal goods and services.


Amazon invented a new category of business for itself. It claims it is not a store or a retailer, or even a distributor in the conventional sense of the word.

If it were any of those things, it would be liable for safety issues of the products it sells, among other things.

I suspect “other things” includes “knowingly operating a cartel that violates patent and copyright law on a larger scale than any other organization in the western hemisphere; primarily by importing illegal and unsafe counterfeit goods into the US”.

I have no idea why the courts have gone along with this scheme. My guess is that it’s corruption.


> my question is why hasn't the FBI seized every Amazon warehouse for knowingly selling counterfeit goods?

What government would kill the goose that lays golden eggs? They pay tax. Buyers pay tax. Huge amount (but not that much as I expected [0]). What else is needed?

0 - https://www.investopedia.com/insights/amazon-effect-us-econo...


> What government would kill the goose that lays golden eggs? They pay tax.

Ironically, Amazon skated sales tax to such a degree that Congress had to change the law.


~$2BN in federal taxes is a drop in the bucket.

What little taxes they pay state/locally are next to nothing because of sweetheart deals in exchange for locating warehouses and offices in particular areas...deals which mean they likely pay less tax than the costs they incur on the communities in terms of services and infrastructure.


Where did I hear that - "We are a nation of laws"?


We have lots of laws unequal enforcement is a different matter


I've wondered why it's allowed as well. I assume via salami-slicing/frog-boiling. We let it get worse little by little because everyone was winning now it feels too big to police.


The world makes a lot more sense when you realize the government is basically a gang. The majority of law enforcement/military action falls into a few buckets:

1) Farming the tax cattle (ex: speeding tickets)

2) Tracking down and punishing “foxes in the hen house” who disrupt their tax cattle (ex: a murderer easily destroys $1M in taxes per tax cow killed, gotta stop that)

3) Turf wars vs other gangs who would usurp their role as farmer


The world makes a lot more sense when you realize it is composed of people, no matter what you decide to label them on top of that.


Do they usually seize the warehouses, or the counterfeit goods? Is it the FBI that is typically doing this, or CBP?


Corruption.


Probably because seizing the entire warehouse is an awful and unjust idea.

First, Amazon's warehouse hold merchandise from other companies. Why should they be punished because Amazon or a different company is selling counterfeit goods.

Second, do the retailers know they are selling counterfeit products? There is a huge difference between intentionally deceiving people and getting hoodwinked by thieves. For example, if Amazon's employees decided to buy counterfeit and promote them, that would be wrong. However, what happens if an Amazon employee is tricked and thinks they are buying legitimate goods but are really buying fake goods. In the later case, Amazon is a victim of fraud and should not be punished.

Finally, punishments should be proportional to the crime. If I cause $5 worth of damage, I should not pay a $10,000 fine. Note I have noticed a lot of online posters push for draconian punishments and that is not just or helpful.


> Second, do the retailers know they are selling counterfeit products?

Everyone selling 2tb thumb drives knows they're selling counterfeit products, yes.

They will of course strategically claim ignorance if confronted - a lie only the most naive would believe.


Technically speaking, those 2tb flash drives are fraudulent, but not counterfeit. (which generally refers to misrepresentation in brand origin)

Also, the word "knowingly" requires the person taking action to have the knowledge in their head. Someone else knowing it isn't enough to qualify.

Amazon's listings are not curated. Amazon knows nothing about fraudulent listings until later brought to their attention. These fake flash drives exist for short period of time until they are brought to Amazon's attention, at which point, they are taken down.


They control the listings, they receive and hold the merchandise, they ship it, they deliver it, they take payment, they handle customer complaints, ...

What's the point where we are going to say "it's not good enough to point at the 3rd party with the autogenerated name" and "computers at large"?


Amazon makes money from those garbage companies having an ad war over who gets to deceive the eyeballs of Amazon's customers first, and then takes a cut when it gets sold.

Customer Obsession and Earns Trust might be two of Amazon's Leadership Principles, but no principles stand in the way of cold hard cash.


I agree with you about Amazon's leadership principals. It's clear that the retail side of Amazon regularly ignores them.

My favorite example of this was I was browsing the "top 50" computer science books on Amazon. This was about 10 years ago. In the top 50, they had basic how to books (like how to use Linux or Excel), books on getting coding jobs, etc. They had almost no actual computer science books and yet, the top 50 list software almost certainly created by people with a computer science degrees!! The list even listed the same title more than once in a few cases. It was obvious that the software which built the list was broken and either had not been tested or was deployed in a known broken state. Customer obsession does not mean shipping obviously broken software which does not help the customer.

As for trust, when I canceled Prime, Amazon used dark patterns to make the process as painful as possible. Not much to say other than I do not trust companies which try to trick me into not canceling a subscription I do not want.


Honest question: why would you trust any public company? Do they have any motive to do anything in your interest that isn't somehow calculated to benefit them monetarily in the maximum way possible?


My dad used to say principles are like farts. You can only hold them for so long.


https://www.amazon.com/dp/B0CMBX671V/

I wonder whether they used Samsung's factory tooling for that.


First one I clicked into, Amazon’s own AI generated review summary says “…it takes days to transfer anything, and has only 64 GB of usable space. Customers also dislike the data.”

People in my world goggle at me when I say I don’t shop on Amazon, but whenever I do go on there I couldn’t be happier not to be paying for the privilege of combing through all of that garbage. (Amazon Visa rewards card holder since 2007 and had Prime 2010-2019)


Even more funny that they're called "thumb drives" when that is a brand name.


That cat is out of the bag, that term has gone napkin or bandaid.


Yeah, Trek2000 didn't really defend their mark too much. I suppose J&J probably does because I don't see anyone using Bandaid for non-J&J bandages, at least in the US.


Not for sales purposes, but I don't know what brand the bandaids I have in the cabinet are, but if i ask for one that's what I'll call them...


Sure. I wasn't commenting on colloquial speech, I was commenting on Amazon's listings.


Both Apple and Amazon are very important for national security. I wouldn't be surprised if there is more going on here then just preferential treatment.




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