While I wouldn't go so far as to say it was all a ploy to get OpenAI to buy Quora/Poe, I do think it's increasingly plausible that Adam was the orchestrator out of this and that his motivation was purely that OpenAI had become an existential threat to both his primary ventures. In fact, it's hard to come up with any other explanation that fits all the variables -- Ilya wouldn't be expressing remorse if OpenAI was sitting on a dangerous superintelligent AGI that Sam was going to unleash on the world.